Tommy Hilfiger’s Denim Campaign Stars Damson Idris and Abby Champion

PVH Corp.-owned Tommy Hilfiger drops its Spring 2025 denim campaign featuring British actor Damson Idris and supermodel Abby Champion.

Damson Idris became a menswear brand ambassador at Tommy Hilfiger in November 2023. At the time, Tommy Hilfiger released a statement, ‘I’ve always been inspired by pop culture and driven by the boundless opportunities of merging fashion and entertainment. Damson Idris is an icon of today and tomorrow, and we are thrilled to hit the accelerator on this partnership.’

‘Being part of this campaign feels like celebrating a true classic,’ said Idris. ‘Denim is as versatile as it is timeless. Each piece in the collection has a story, and I’m excited to help bring that to life.’

‘Denim is an essential building block of my wardrobe, grounding my style in pieces that feel both effortless and endlessly versatile,’ said Champion. ‘Each fit, wash and design in the collection gives me the confidence to express myself, making it easy to create looks that are unique to me.’ Champion is also the face of Tommy Hilfiger’s AW24 campaign alongside her fiancé, ‘White Lotus’ actor, Patrick Schwarzenegger — the son of iconic actor Arnold Schwarzenegger and Maria Shriver.

Tommy Hilfiger’s new denim line reimagines the fashion brand’s denim from slim to straight, modern and classic fit—with fresh washes and sleek cuts. The campaign, shot by Angelo Pennetta, will appear across digital channels and the Spring ’25 denim collection is available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners.

Tommy Hilfiger pioneers classic, American style with a modern twist

Tommy Hilfiger continues to be a pioneer of classic, American style with a modern twist. Shaped by Hilfiger’s vision and leadership as principal designer, it remains one of the world’s most recognised premium lifestyle brands, uplifting and inspiring consumers since 1985.

Originally established in New York City and infused with the spirit of Americana, the brand is defined by its Classic American Cool roots. Inspired by a relentless pursuit of writing new rules for American fashion and pop culture, Tommy Hilfiger represents the modern uniform for an aspirational lifestyle. Founder Tommy Hilfiger remains its Principal Designer and provides guidance and inspiration for the design process. 

Tommy Hilfiger keeps its pulse on fashion-tech, taking a step towards interoperability with a multi-metaverse hub that premiered during Metaverse Fashion Week. Bringing together key metaverse destinations Decentraland, Roblox, Spatial, DressX and Ready Player Me, Hilfiger opened a space in Decentraland with e-commerce capabilities.

Global retail sales of products sold under the Tommy Hilfiger brands, including sales by its licensees, were approximately $9 billion in 2023, per a company statement. 

Stefan Larsson, Chief Executive Officer, PVH Corp. comments, ‘We beat our top- and bottom-line guidance for the third quarter [2024], fueled by our relentless execution of the PVH+ Plan. Throughout the quarter, we drove powerful consumer engagement for both Calvin Klein and Tommy Hilfiger, and continued to build momentum in product, with significantly improved sell-throughs for the Fall 24 season across all regions and both our iconic brands, and we are coming into the holiday season with a fresh and strong inventory composition.’