"Creative Velocity" by Leslie Grandy Explores Breakthrough Ideas in the Age of Generative AI

Creative Velocity by Leslie Grandy, published by Wiley, provides a practical guide to fostering creativity and innovation in the era of AI. Grounded in cognitive science and real-world applications, the book explores non-linear thinking, ideation triggers, and the role of AI in enhancing human creativity. This 272-page hardcover book is available for pre-order,.

Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI by Leslie Grandy provides a comprehensive roadmap for individuals looking to enhance their creative thinking, challenge conventional approaches, and drive meaningful innovation. The book explores practical strategies rooted in cognitive science and real-world applications, equipping readers with the tools needed to generate breakthrough ideas and collaborate effectively with AI.

Set for release in April 2025, Creative Velocity serves as a long-term reference for product leaders, entrepreneurs, and business professionals seeking to cultivate a culture of innovation. Through non-linear thinking techniques, trigger mechanisms for ideation, and insights into achieving a creative state of flow, Leslie provides readers with actionable methods to revitalise their creative spirit. 

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A practical guide to strengthening creative thinking in business

Leslie introduces the concept of creative velocity as a key skill for professionals seeking to challenge conventional thinking and apply non-linear problem-solving techniques. The book explores how individuals can cultivate a creative mindset, leveraging real-world examples, insights from thought leaders, and cognitive science principles to drive innovation. It provides practical tools to help business leaders, entrepreneurs, and professionals foster a culture of creativity and harness generative AI to explore new ideas.

The book is structured to provide a long-term reference for professionals looking to enhance their creative potential. It begins by examining non-linear thinking methods and their role in uncovering unconventional solutions. 

Leslie introduces trigger mechanisms that initiate and sustain new streams of thought, leading to breakthrough ideas. The book also explores forms of play that enhance creativity, critical thinking, and flexibility, as well as the concept of achieving a state of flow to unlock innovative discoveries.

Further chapters focus on the role of AI in fostering innovation, demonstrating how professionals can collaborate effectively with generative AI to enhance ideation and problem-solving. Through case studies and empirical research, Leslie presents structured strategies for integrating human intuition with AI-driven insights, expanding creative potential, and driving meaningful innovation.

About Leslie Grandy

Leslie Grandy is a seasoned product leader with over 20 years of experience in developing consumer experiences, launching new products, and scaling businesses. She has held key leadership positions at InfoSpace, Apple, T-Mobile, Discovery, and BestBuy, gaining expertise in media, telecom, and retail industries.

Throughout her career, Leslie has worked with both startups and established enterprises, advising executives and teams on product development, strategy, and business growth. She has played a pivotal role in developing product teams, launching new business lines, and driving revenue growth.

Among her many accomplishments, Leslie led the product development team that launched the first Android mobile phone, marking a significant milestone in mobile technology. She is also the founder of The Product Guild, an advisory firm focused on product and innovation consulting.

Beyond her professional roles, Leslie contributes to industry development as a Guest Lecturer at the University of Michigan College of Engineering and Product School. She is also an Ambassador for Advancing Women in Product (AWIP), an organisation dedicated to supporting women in product management roles. Additionally, she is a member of The Red Robin Innovation Council, further showcasing her commitment to fostering innovation.